Pete Garcia, one of the best-known personalities in the travel and hospitality industry, recently retired as vice president for Latin America at Continental Airlines, to establish his own consulting firm, Pete Garcia International. Among his clients is Aeromexico, the Texas Travel Industry Association and the Houston Chamber of Commerce.

Garcia is credited with turning Continental into the most important foreign airline serving Mexico. The carrier, using small Brazilian-built Embraer jets, now flies to about 30 cities in Mexico, many of them small, provincial capitals. Garcia will continue to be based in Houston.

By Jimm Budd

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